Jonathan Bernhard Göllner
I Build Real GTM Go To Market
Toolbox

Tools I work with

100+ GTM tools across outbound, enrichment, CRM, automation, analytics, and content.

Clay
HubSpot
Apollo.io
N8N
Salesforce
Attio
Pipedrive
Instantly
HeyReach
Findymail
BetterContact
Sybill
Nooks
Aircall
Outreach
Salesloft
Lavender
Distribute
Zapier
Amplitude
Intercom
UserPilot
Customer.io
Champify
Notion
Cal.com
Chili Piper
LinkedIn
Buffer
Beehiiv
RB2B
Albacross
Tally
Claude
ChatGPT
Gamma
Figma
Webflow
ZoomInfo
Cognism
Crunchbase
Ahrefs
Similarweb
PhantomBuster
Apify
ZenRows
Amplemarket
LoneScale
BuiltWith
TheirStack
PredictLeads
Crossbeam
PartnerStack
Teamfluence
The Swarm
G2
Capterra
Mixpanel
Parabola
Substack
Slack
Cursor
Lovable
Ocean.io
Pitchbook
Perplexity
Warmly
Calendly
Rudderstack
ActiveCampaign
Favikon
Fibbler
Seam AI
Default
OutboundSync
Automations

Built & deployed.

These are automation examples I have created.

  1. 01AI lead scoring and routing system combining enrichment and behavioral data with basic intent classification.
  2. 02LLM-based parser for inbound SMS, email, and form responses to detect intent, urgency, and key details.
  3. 03Automated CRM workflows managing pipeline movement, tagging, and multi-channel follow-ups.
  4. 04Data enrichment and tracking system combining firmographic attributes with user behavior signals.
  5. 05AI-based lead deduplication and normalization system cleaning and merging records across multiple sources.
  6. 06Outbound sequencing engine triggering personalized email and SMS flows based on behavior and timing.
  7. 07Appointment booking automation handling scheduling, confirmations, reminders, and rescheduling.
  8. 08AI-assisted reply suggestions for sales reps based on conversation context and lead data.
  9. 09Centralized communication sync unifying SMS, email, and call logs into a single timeline.
  10. 10Trigger-based re-engagement system activating dormant leads based on new activity signals.
  11. 11Form optimization system dynamically adjusting questions based on previous answers and lead type.
  12. 12Call tracking and logging workflows capturing outcomes and updating CRM fields automatically.
  13. 13AI-based lead source attribution system tracking and assigning revenue to channels and campaigns.
  14. 14Predictive lead scoring model estimating conversion likelihood based on historical data.
  15. 15Dynamic pricing or offer adjustment system based on lead profile and behavior.
  16. 16Churn risk detection system identifying disengaged or at-risk customers.
  17. 17Customer segmentation engine grouping leads by behavior, value, and intent signals.
  18. 18Sales performance tracking system analyzing rep activity and conversion rates.
  19. 19No-show prediction and prevention system adjusting reminders based on likelihood to attend.
  20. 20Conversation sentiment analysis layer evaluating tone and engagement across messages.
  21. 21Knowledge base retrieval system providing contextual answers for inbound inquiries.
  22. 22Workflow monitoring and alerting system detecting failures and notifying in real time.
  23. 23Revenue recovery system identifying stale deals and triggering personalized multi-step re-engagement based on last interaction and deal context.
  24. 24Inbound conversion optimization layer rewriting and responding to lead messages in real time to push toward booking.
  25. 25Deal prioritization engine ranking opportunities daily based on activity recency, intent signals, and fit to focus sales effort.
  26. 26Sales follow-up gap detection system finding leads without recent contact and automatically restarting sequences.
  27. 27Channel performance feedback loop reallocating outreach volume toward channels producing higher close rates.
  28. 28Lead-to-meeting conversion optimizer adjusting timing, messaging, and sequence paths based on observed behavior.
  29. 29Pipeline velocity tracker highlighting slow-moving deals and triggering nudges or escalation workflows.
  30. 30Offer matching system aligning leads with the most relevant service or package based on profile and interactions.
Workflows

GTM systems by industry.

Each workflow is custom-built for a specific market, buyer journey, and sales motion. Click any industry to explore the system.

I am not limited to working within these industries. The workflows listed are simply to show how specific GTM systems and processes are structured.

These systems don't need to be this complex to start.

Most GTM systems can be deployed with the tools you're already using. The workflows shown here represent full-scale architecture. I'll advise on additional tools only if research confirms they'll meaningfully move the outcome you're after.

Private Real Estate Lender
Full GTM system from cold outreach to closed deal
Live workflow
What I build

One engine.

I design, strategize and connect the six core GTM workflows: Demand Generation, Lead Management, Sales Pipeline, Onboarding, Retention, and Revenue Reporting into one unified system.

Demand Generation
Lead Management
Sales Pipeline
Onboarding
Retention
Revenue Reporting
Execution

How I Deploy Systems

Day 1
Day 30
Day 60
Day 90
Scale
Day 1–30
Map and Fix Reality
Usable pipeline, not raw data
  • CRM becomes single source of truth
  • ICP and TAM defined and locked
  • Deliverability stabilized
  • First bottleneck identified and removed
Day 31–60
Build Intelligence Layer
System prioritizes who matters
  • Data sources unified across CRM, enrichment, intent
  • Signal-based scoring deployed
  • Lifecycle definitions locked
  • AI generates contextual outreach
Day 61–90
Launch Execution Engine
Pipeline moves without manual work
  • Automated routing and workflows live
  • Human-in-the-loop applied where it matters
  • Outreach and follow-ups run continuously
  • Dashboards track revenue, not activity
Beyond 90
Scale and Remove Friction
Compounding revenue engine
  • Systems simplified, not stacked
  • Monthly iteration cycles
  • Movement toward autonomous GTM
About

Jonathan Bernhard Göllner

Since 2023 building revenue systems for companies as a solopreneur through my agency LeadLegend. I operate at the intersection of strategy, data architecture, and AI automation to deploy GTM systems that compound over time.

Based in Europe. Available for full-time, fractional, and contract roles globally.

See my Resume / CV Connect with me on LinkedIn